Learning how to use the Internet to get across your message is one of the most important things you can master. Let’s say that you have a business, a cause or a non profit organization. In order for you to grow your company or organization, you need to influence many people.
Before you are able to influence them, you need to get in touch with them. The Internet is the perfect solution for this. It allows for the most targeted experience. You can target the exact people you want at the right time.
The following tips will teach you how to use the Internet to get across your message:
#1: Stand for something.
It’s not enough to have a point of view. You have to be bold about it. You can use Twitter, Facebook, forums, your website, blogs and more places to debate your point of view. People are natural followers. If they feel that you know what you are talking about, they will follow you. They will polarize themselves and your power will increase as a result.
#2: Put yourself out there.
Create a website where you describe your objectives. People will know your style and they will have the opportunity to help you accomplish what you want. Appeal to their interest.
#3: Go where they are.
Some people may know they need your product or service. But they don’t know about it. This is why it’s important to go where they are. Advertise on the websites they visit. Write a blog post as a guest on a popular blog. Make friends with many important bloggers.
#4: Participate in little wars.
Whenever something controversial happens, you can take one side or the other. This will create awareness of yourself, business or ideas.
#5: Make them feel special and engaged.
People want to feel like they are part of a group. Make them involved. Give them missions. Ask for their help and help them to create what they want. Show them that it is possible.
The above tips will help you use the Internet to get across your message. They aren’t very different from what works in the real world. The advantage of the Internet is that everything happens faster. You can reach many more people much faster. And you can do it even for free.
Michael Anthony is an Iraq War Veteran and is the Author of: Mass Casualties: A Young Medic’s True Story of Death, Destruction, and Dishonor in Iraq.